first paragraph of copy is where readers will skim to see if they’re on
the right page, and if you have anything of value to say:
- Use short sentences: five to 10 words per sentence.
- Use short paragraphs: 50 words or fewer per paragraph.
- One-sentence paragraph is acceptable in writing for the Web.
- One idea per paragraph for concise and clear messaging.
region is characterized by a neighborly way of life, an unpretentious
nature and spirited loyalty among residents. Those only familiar with
the area’s snowy stereotype are immediately captivated by the region’s
beauty, heritage, temperate climate and welcoming feeling.